(For your practice, that is.)

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SECO's new Healthcare Practice Management program.

March 1 | 8:00 AM - 4:00 PM

If you’re like many healthcare practitioners, you provide first-rate patient care—but when it comes to running your practice, excellence doesn’t always come as easily. That’s because operating a small business requires a completely different skillset—one that you’ll build in the one-of-a-kind MedPRO360 business education program. In one day, you’ll learn how to boost your overall profitability with proven strategies in marketing, management, analytics, human resources and more. Learn from the pros and give your practice the level of care it deserves—the good health of your business is worth your attention.

SECO International has a history of being at the forefront of optometric education and we continue this trend with MedPRO 360. SECO is the first optometric organization to launch a one-day business management program that brings together healthcare professionals from all specialties and areas of practice to learn ways to improve the profitability of your business. MedPRO 360 covers those shared challenges and opportunities that affect private practices.

Register for the SECO 2017 All-Inclusive Package and attend at no additional cost (a $249 value). If you choose the A-la-Carte Package, the discounted cost for this all day program is only $129. 




The Future of Medial Payment Reform and Obama Care…Where Do We Go From Here?

Tom Sullivan

Uncertainty with healthcare reform affects your practice ever day. Learn what to expect in the future with regards to value payment models, MACRA and Obama care reimbursement.

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Mr. Sullivan is the editor/author of the popular website Policy and Medicine ( which covers important compliance and regulatory issues effecting healthcare providers and manufactures. Publisher of Life Science Compliance Update a monthly publication dedicated to compliance professionals. He is also President and founder of Rockpointe a global medical education company which subsidiaries including accredited CME provider Potomac Center for Medical Education and the popular MedX conferences Tom is also the founder of the CME Coalition, a lobbying and education organization to help guide policymakers on continuing medical education issues. And chairman of the MACRA and CME working group, participants include American Medical Association, American Association of Family Physicians, American Osteopathic Association and Council for Medical Specialty Societies Prior to founding Rockpointe Tom was a former political consultant for campaigns for US house and Senate and principle in a software company for political campaigns. Tom serves on the Maryland Governors P-20 Leadership Council.

The Future of Health & Medicine: Where Can Technology Take Us

Daniel Kraft, MD

From the perspective of a leading physician, scientist and innovator this presentation examines rapidly emerging, game changing and convergent technology trends and how they are and will be leveraged to change the face of healthcare and the practice of medicine in the next decade. A deep dive into where emergent fields such as low cost personal genomics, the digitization of health records, crowd sourced data, molecular imaging, wearable devices & mobile health, synthetic biology, systems medicine, robotics, artificial intelligence, nanotechnology, 3D printing and regenerative medicine are transforming healthcare, and have the potential to enable clinicians, empower patients, and deliver better care and outcomes at lower cost.

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Daniel Kraft is a Stanford and Harvard trained physician-scientist, inventor and entrepreneur. Daniel is the Faculty Chair for Medicine & Neuroscience for Singularity University and is the Founder and Chair of Exponential Medicine, a program which explores convergent, exponentially developing technologies and their potential in biomedicine and healthcare. His various TEDTalks have over 1 Million Views.

Performance Excellence – The Employee Factor

Dennis Snow

The number one reason that customers become disenchanted with an organization is because of employees’ attitudes of indifference. This program is designed to change that. In order to motivate excellence, organizations must "engage the heart" of employees. When this happens, customers can see it, hear it and feel it in every interaction with an organization. Discover:

  • Ways to identify employee behaviors that align with the organization's mission
  • Employee selection, training and communication processes that reflect the organization's values
  • Internal processes that support and ingrain customer service-oriented behaviors
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Dennis Snow has a passion for service excellence and has consulted with organizations around the world on the subject. Dennis’ customer service abilities were born and developed over 20 years with The Walt Disney World® Company. In his last year with Walt Disney World, Dennis' leadership performance was ranked in the top 3% of the company's leadership team. He is the author of the book, “Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life.”

10 Steps to Avoid Costly HR Errors and Legal Issues

John Slavich

Human resources is fraught with rules and regulations that can easily trip up a practice owner. Learn 10 steps to take to protect yourself from these common errors and the legal issues that can arise. 

John Slavich is the Director of Human Resources for Landrum Human Resources in Columbia, South Carolina.  John is a graduate of West Virginia University, where he received his Bachelor of Science in Public Relations, and his Master of Science in Labor Relations.  He has more twenty years of progressive HR experience in both large, publicly-held, and small, privately-held companies, and was awarded The South Carolina Human Resources Management Award for Professional Excellence in 2011.  Holder of both his Senior Professional in Human Resources (SPHR) and Society for Human Resources Management – Senior Certified Professional (SHRM-SCP) Certifications, John has been published in key magazines, including South Carolina Business and Units Magazine, and has held hundreds of training sessions throughout the United States. 

Assessing Your Practice’s Financial Health

Owen Dahl

Using benchmarking and analytics can show you new ways to improve profitability, discover areas of concern, create a clear path for the future. Learn about the areas in your practice that you should be examining as well as tips and tricks for getting the information you need.


Owen J. Dahl, MBA, FACHE, LSSMBB, has been active in healthcare management for almost 40 years. He received his bachelor’s degree from Concordia College, Moorhead, Minnesota, where he was a member of the first graduating class in the hospital administration program. He then spent more than a decade as a hospital administrator in various facilities in South Dakota. He also served in the United States Air Force. He started a practice management and billing company in 1983, which grew to manage 65 physicians in 11 different practices with revenues well over $75 million. In 1993, he advanced to Fellow in the American College of Healthcare Executives with a paper on Total Quality Management and its application to the medical practice. He also received the distinction of becoming the first non-physician member of the Orleans Parish Medical Services Bureau Board of Directors. 




Dr. Ted McElroy

 ted mcelroy



Dr. Jack Schaeffer